The Death of the Rolodex: Why I Built Basin OS

I spent the last 15 years in Enterprise Sales at companies like Google, Fudo Security, and SurveyMonkey.

I was trained on the “Old Playbook”:

1. Hire a VP of Sales ($250k).
2. Buy a “verified” lead list (that is 40% bounce rate).
3. Hire SDRs to smash the phone.
4. Pray for a meeting.

It works, until it doesn’t.

At Fudo Security, I didn’t just manage the territory; I had to re-architect it.

I stopped treating sales like a numbers game and started treating it like an engineering problem.
The result? A 160% increase in pipeline coverage.

But the tools I needed to do that consistently didn’t exist.
Salesforce is a database, not a signal processor.
Apollo is a directory, not a sniper rifle.

Enter Basin OS.

I am not a developer by trade.
I am a Revenue Architect by necessity.
I realized that to fix the “revenue leaks” at the top of the funnel, I needed to build my own infrastructure.

I am teching myself Python and Streamlit to build two core tools:

1. GTM Signal Architect: A scoring engine that ignores “Revenue” (noise) and looks for “Friction” (signal).
2. Lead Script Generator: An LLM-wrapper that writes “Engineer-to-Engineer” emails, bypassing the marketing fluff that CTOs delete immediately.

Today, I am open-sourcing this infrastructure.

We are entering the era of Systems > Hires.
Founders don’t need another Rolodex. They need a predictable data supply chain.

[Link to GitHub]