A Proven Framework for B2B Revenue Acceleration

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What I Do: Fractional GTM Partner

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I am now accepting a limited number of founders.

Most founders don’t need a full-time sales hire. They need a system that creates pipeline.

I work with early-stage teams to build the foundations of revenue motion:

• ICP clarity
• Outbound that actually converts
• Messaging refinement
• U.S. market validation
• Early pipeline creation
• 30/60/90 GTM execution
• Foundational sales process & SDR workflow

If you’re expanding into the U.S., testing a new market, or tired of “hire a salesperson and pray,” you don’t need miracles. You need structure, signal, and repeatability.

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How It Works: Your GTM Framework

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This is the system architecture I use to build predictable revenue.

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01 — ICP: Market definition, segmentation, targeting.

02 — Messaging: Value articulation, positioning, objection handling.

03 — Outbound Engine: Lists, channels, workflows, sequence design.

04 — Pipeline Signal: Qualification, early traction indicators.

05 — 30/60/90 Execution: Sprints, weekly GTM syncs, fast iteration.

06 — Revenue Path: Late-stage opportunities, forecasting, growth motion.

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What You Get: Deliverables Built For Founders

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Every engagement includes:

• 60–150 target accounts
• Custom outbound sequences
• Founder messaging scripts
• ICP refinement
• Ideal buying triggers
• Weekly progress updates
• Pipeline reporting
• Access to me via Slack/WhatsApp
• 30/60/90 GTM roadmap
• Demo feedback, pitch tune-ups, and objection handling

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Pricing Tiers

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Package	Price	Focus
Starter Clarity Session	$150–$250 per session	60–90 minute breakdown + follow-up GTM notes. Great for early founders validating direction.
Core GTM Package	$500–$750 per project	2–4 week sprint: ICP, messaging, outbound, review call.
GTM Accelerator	$1,500–$2,000 per month	Full GTM support: weekly execution, pipeline builds, iteration.
Performance Option	$100 per qualified meeting, and/or 5% commission on closed deals	(Available as an incentive to align risk.)

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Who I Work With: SaaS • AI • Cybersecurity • AfricaTech

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I partner with:

• pre-seed to Series A teams
• founders breaking into the U.S.
• non-technical founders seeking GTM direction
• AfricaTech founders scaling into global markets
• cybersecurity/AI companies building pipeline from zero

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Why Me: I’m a GTM System Builder

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I’m not a “sales rep.” I’m a GTM system builder.

For the past decade, I’ve led GTM and enterprise sales across:

• Cybersecurity (PAM, Zero Trust, AI security)
• SaaS startups
• AI automation platforms
• U.S. & LATAM enterprise markets

I’ve built outbound engines, partnerships, messaging systems, and revenue motions that teams still use today.

I join as a partner, not a placeholder. You get the system, not just activity.

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Work With Me

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Interested in becoming one of the 3 founder spots? Book an intro call or DM me.
@leonbasinwriter
Founder, Basin & Associates
www.basinandassociates.blog
LinkedIn: https://www.linkedin.com/in/leonbasin

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