If you are selling to CTOs or Technical Founders, standard sales copy is death.

They don’t care about your “ROI.”
They care about their Stack, their Debt, and their Architecture.

Most SDRs fail because they try to sell. The goal of early outreach isn’t to sell; it’s to validate a technical thesis.

I built the Lead Script Generator to automate this specific type of high-signal outreach.

The Logic Inside the Code

1. The Context Anchor The script doesn’t start with “I hope this finds you well.” It starts with the Signal.

• Bad: “We help companies scale.”
• Good: “Saw you’re hiring for DevSecOps. Usually, that means you’re hitting friction with [Specific Compliance Framework].”

2. The Problem Statement (The “Muddy Boots”). The tool analyzes the prospect’s “DNA” (Startup vs. Enterprise) and selects a pain point that matches their stage.

• Startup: Focuses on “Speed vs. Security.”
• Enterprise: Focuses on “Governance vs. Latency.”

3. The Solution (Architecture, not Product) We don’t pitch a product. We pitch a “fix” to the architecture.

The “BS Detector” Algorithm

To ensure we never slip back into “Sales Mode,” I built a Technical BS Detector directly into the Basin OS workflow.

It scans every draft against a database of “Sales Sins.”

If the ratio of Buzzwords to Technical Signals is too high, the system flags the email and forces a rewrite.

Here is the actual logic from the repo (Red Flags vs. Green Flags):

JavaScript

// The "Sales Sins" that kill credibility with CTOs
const redFlags = [
  { pattern: /\b(synergy|leverage|paradigm|ecosystem)\b/i, 
    flag: 'Buzzword Bingo', 
    severity: 'high',
    fix: 'Use specific technical terms or plain language' },

  { pattern: /\b(hope this finds you well|reaching out)\b/i, 
    flag: 'Sales Template Language', 
    severity: 'critical',
    fix: 'Open with a technical signal or observation' },

  { pattern: /\b(roi|increase revenue|save money)\b/i, 
    flag: 'Business Speak', 
    severity: 'high',
    fix: 'Focus on architecture, latency, or technical debt' }
];

// The "Signals" that earn a reply
const greenFlags = [
  { pattern: /\b(kubernetes|terraform|ci\/cd|observability)\b/i, 
    signal: 'Technical Vocabulary',
    boost: 15 },

  { pattern: /\b(friction|bottleneck|latency|struggle)\b/i, 
    signal: 'Pain Point Language',
    boost: 15 },
    
  { pattern: /\b(saw you|noticed|read your)\b/i, 
    signal: 'Personal Research',
    boost: 20 }
];

Live Deployment

I’ve deployed this logic into a live Streamlit app.
You can feed it a raw lead, and it will output a script designed to pass the “BS Detector” of a technical buyer.

Try the tool live here: https://lead-script-generator-ztgqfga2bydw7dqczyhcpy.streamlit.app/

Get the source code: https://github.com/BasinLeon

View the React Component Artifact: https://claude.ai/public/artifacts/bbb5e530-9518-4f52-84d1-45602ec6d7dd

#Python #GTM #BasinOS #Engineering #SalesOps